New coalition formed to promote diesels in U.S.

Diesels may account for half of all vehicle sales in Europe but in the U.S. their numbers still hover barely above the 3% mark. A lack of availability, a dirty image, and higher prices for the fuel itself have all had negative effects on the popularity of diesels in the U.S. but a new coalition has now formed that aims to promote the benefits of modern diesels and hopefully speed up the importation. The new group is called the U.S. Coalition for Advanced Diesel Cars (USCAD) and their plan is to urge federal, state and local legislators and regulators to support public policies helping to foster energy independence, reduce CO2 emissions and create jobs in this alternative powertrain technology. The founding members of USCAD include automotive parts suppliers BorgWarner and Robert Bosch, both of which produce many of the components required for diesel powertrains.