>> Tuesday, March 31, 2009
The recently announced alliance to be forged with Fiat notwithstanding, Chrysler's current position in the market is regarded as precarious by buyers and analysts alike. Vice Chairman Jim Press is more optimistic, however, stating that Chrysler will be 'viable' during the first half of the year. He carefully defines viability as the ability to avoid bankruptcy and develop new products, reports MSNBC, but he cautions that profitability is still too far off to predict. The viability claim - definitionally tenuous though it may be - rests on an assumption of just 10 million cars being sold in the U.S.