>> Friday, May 8, 2009
Chrysler has come out with its second sales plea in as little two weeks, urging dealers to order more than 15,000 cars by Monday to keep the company viable. Not one to mince his words, Chrysler co-president Jim Press told dealers over a conference call that they basically have two choices: "You can either help us or burn us all down." The Chrysler exec also warned dealers: "If you decide not to do that, we've got a good memory of who helped this company make it." Roughly 70% of Chrysler’s dealers took action following the company’s first plea late last month to order 78,000 vehicles they had been allocated for February.