>> Tuesday, March 31, 2009
Kia rolled out an oddly styled pickup concept based on its new Soul compact car at last month’s Detroit Auto Show as way to drum up excitement for the regular hatch model which is set to go sale in March. The concept, called the Soul’ster, was never intended to be produced but strong positive responses from attendees at the Detroit event has got Kia’s management now thinking about production. Speaking with Automotive News, Kia spokesman Alex Fedorak said the “response was so overwhelming” that the company has decided that it needs to take a closer look.
Kia Soul in U.S. production guise