|  So Ford's taking Volvo upmarket. Never mind why. How? On the face of it, the Swedish brand is as suited to life at the top as Volkswagen, whose mighty Phaeton died for their premium-priced aspirations. Volvo owns the sensible, safety-oriented, "car for life" mindspace. While it's become a full-line automaker, Volvo's station wagons best exemplify the underlying ethos. And here comes the all-new XC70, and extremely pricey people mover. If Volvo can take their station wagon upmarket, well, Ford might be onto something...
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