|  Backseat branding is easy. Porsche? Sports cars. Ford? Sedans. Hummer? Assault rifles. Maserati? Who knows? The company likes to promote a philosophical connection to its distinguished racing heritage. But Maserati's competitive heyday ended on May the twelfth 1957, when the Marquis de Portago's Ferrari somersaulted into the crowd at Guidizillo, triggering a vicious pan-European anti-motor sports backlash. Since then, Maserati has concentrated on making unreliable sports cars and sporting sedans. These days, the resurgent automaker builds Jaguars.
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