Kia Sedona Review

>> Sunday, December 28, 2008

01.jpgChrysler has just unleashed its new minivan, hoping to jump-start sales in a sector that's been shrinking for a decade. During this slide, the Honda Odyssey and Toyota Sienna have moved their people movers upmarket, banking healthy margins on the back of tremendous customer loyalty. Meanwhile, Kia entered the fray with a more budget-minded alternative, the Sedona. Although Kia missed the obvious marketing opportunity (My my my, Sedona), the not-so-fancy shmancy minivan has proven itself a sales winner. Why?

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