Hyundai launches Blue Drive initiative with unveiling of Sonata Hybrid study

>> Sunday, January 4, 2009

Hyundai has used today's Los Angeles Auto Show to announce the expansion of its 'i-blue' environment conservation initiative, revealing that the eco-friendly brand will be expanded to include new petrol-electric hybrid models as well as future hydrogen fuel cell technology. The i-blue sub-brand is Hyundai's grouping of specially designed eco-friendly models, enhanced to offer improved fuel economy and lower emissions than their standard equivalents. At last month's Paris Motor Show, Hyundai showed off new i-blue versions of its i20 compact and before that it showcased an i-blue i30 model – both of which have been designed for the European market. For the North American market, Hyundai is calling the initiative 'Blue Drive' and with it the company plans to launch a new range of eco-friendly vehicles that will bring its fleet average fuel economy levels to the all-important 35mpg mark by as early as 2015. One of the first, unveiled today in Los Angeles, will be a new hybrid version of the Sonata sedan, which is due for launch in 2010.

Hyundai HED-5 i-Mode at Geneva

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