Abarth and Intel launch co-branded desktop PC

High performance is the heart of Abarth's brand image, but usually it's due to their work on combustion engines and hot hatches. This time around, it's a desktop PC receiving the Abarth treatment, co-branded with Intel to create a serious gamer's rig. A unique case design by Brain Technology Spa complements the high-spec components - much like a custom car's body kit hints at what's under the hood. but why would a car company make such a foray into consumer electronics? The motivation, according to the company, is a desire to tap into the gaming market as a sort of real-world stress testing environment for desktop computers. Abarth Powerplay Extreme PC