Hybrid cars are the automaker's equivalent of straight teeth: everyone wants them. Carmakers without hybrids are beginning to look, well, a little unkempt. Not wanting to be perceived as a snaggletooth, Nissan joins the club with its new-for-'07 Altima Hybrid. The company describes its first foray into gas-electric frugality as "the first hybrid that drives like a Nissan." The firm's marketers clearly intend for Nissan's self-fashioned sporting image to set the Altima hybrid apart from its key competitors. They're also convinced, presumably, that consumers will know what this tagline means. |
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