Chrysler's LaSorda denies sale of brands

>> Tuesday, February 17, 2009

One of the biggest criticisms for struggling Detroit carmakers General Motors and Chrysler is the number of brands they have under the one roof and the associated problem of selling models that often compete with one another in the same segments. In its efforts to secure its share of a federal bailout, GM said it intends to focus its U.S. product and marketing resources on four core brands, namely Buick, Chevrolet, Cadillac and GMC, leaving the others in a state of limbo. According to a report early Wednesday, Chrysler was also reviewing the future of some of its brands and was possibly in talks with Renault-Nissan and automotive parts supplier Magna International about selling some of its key assets.

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