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Ford is enhancing the connectivity capabilities of its vehicles by introducing exclusive new SYNC real-time information features that deliver personalized news updates to drivers' mobile phones while also helping them navigate around trouble spots in the hope to save time and fuel. SYNC is an electronic communications and entertainment interface developed by Ford and Microsoft. Ford's next-generation system – SYNC with Traffic, Directions and Information – was unveiled at the 2009 Consumer Electronics Show this week, and is destined to provide simple handsfree access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather. To take advantage of Traffic, Directions and Information, customers simply have to pair their Bluetooth-enabled phone with SYNC and activate the service via a special website.
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