Industry cutbacks, especially in the areas of advertising and marketing, are taking more and more visible forms as carmakers such as Nissan decide to skip major shows such as the 2009 Detroit Auto Show. Previously, though the company itself had decided to pull out of the show, local Detroit-area dealers were planning to offer a Nissan presence out of their own pockets, but due to a request by Nissan, that won't be happening either. The decision to skip the Detroit show makes good sense on Nissan's part: they just unveiled all of their new or significantly redesigned cars at the Los Angeles Auto Show in November (including the 370Z, the Cube and the Infiniti G37 convertible). |
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