Citroen updating chevron logo as part of 90th anniversary celebration

>> Monday, January 5, 2009

Citroen's famous chevron badge is being updated with a more modern look, and the first production model to wear the new logo will be the recently revealed C3 Picasso compact MPV (it has already been displayed on last year's GTbyCitroen concept car). The new badge is being created as a part of Citroen's 90th anniversary, and will mark the enduring nature of the chevron symbol that has appeared on Citroen models since 1919. Throughout the badge's history it has undergone many changes, and Citroen is extremely conscious of the purpose of its famous logo.

Citroen GT Concept car at Paris Motor Show

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